Being seen is not the same as being chosen.

I help founders and small teams build the marketing systems that move the right people from discovering your business to trusting it, taking action and coming back.

Portrait of Becca Anderson, community-led growth and marketing consultant

hi, that’s me

Where are you right now?

Starting from scratch

“I know my offer. How do I get people interested?”

You’ve got the expertise, an idea or a business you’re ready to grow. Now you need to figure out who you’re trying to reach, what matters to them, how to earn their trust and where to focus your marketing efforts.

Questions we might explore: Who are your ideal customers? Why would they choose you? Where can you reach them? What needs to happen before they’re ready to buy?

Already in motion

“People are paying attention. Now what?”

You’ve got customers, followers, subscribers or community members, but something isn’t quite connecting. People aren’t converting, participation is dropping off, or you’re doing plenty of marketing without really knowing what’s working.

Questions we might explore: Where are people dropping off? What’s preventing them from taking action? How can you improve the experience, strengthen relationships and give people reasons to come back?

How it works

Whether you’ve got one stubborn problem or a bigger project in mind, this is roughly how working together goes.

  1. Tell me what you’re working on

    Send me the enquiry form: a little about your business, what you’re trying to achieve, and what’s getting in the way. A rough brief is fine.

  2. I take a look

    I’ll let you know where I think I could help. That means either a proposal with a price on it, or a few more questions if I need to understand something first.

  3. We work out what’s going on

    Before recommending anything, I listen, research, and ask plenty of questions about your business and the people you’re trying to reach.

  4. We decide what to do, then do it

    From there we choose what to prioritise, test, build, or change, whether that’s a working session, a strategy sprint, a build, or ongoing support.

What people I’ve worked with say

Recommendations from my managers, teammates, and the founders I’ve worked with, originally written on LinkedIn.

  • What makes Becca exceptional isn’t just execution. She became a genuine thought partner - someone I’d have long conversations with about where the community and what we’re building should go, who would then take those ideas and make them better in practice. That combination of care, judgment, and follow-through is genuinely rare.
    Aušrinė KeršanskaitėCo-Founder, Operations NationManaged me directly
  • She has a rare gift: she can listen deeply to ops leaders, understand their humility, brilliance, and pragmatism, and translate all of that into a brand voice that feels unmistakably authentic.
    Charlene Peters ChenCo-Founder, Operations NationSenior colleague
  • She has the unique ability to combine strategic thinking with creative output, all while keeping the audience and/or community you’re serving right at the heart of everything she does. Her attention to detail is next level, and she holds herself to a super high standard of quality, which shines clearly through her work.
    Hannah HollandFounder and Director, HU MarketingManaged me directly
  • Becca was integral to caring for a vibrant community of Operations leaders across 60+ companies and naturally moved to ensuring the impact could grow through audience growth, marketing our various offerings, representing our community, and developing our voice and branding, amongst so much more.
    Bre McQuadeDirector of Operations and ExperienceSenior colleague
  • For a small, busy team, having someone who could produce sharp, thoughtful copy across so many contexts, quickly, consistently, and always on-brand, was invaluable.
    Mikaila KellyStrategic Partnerships ManagerTeammate
  • Becca is great at thinking about the bigger picture while always keeping stakeholders in mind. She’s super reliable, so creative and her communication is clear, thoughtful, and consistent.
    Becky OlliffPeople, Operations, and EventsTeammate

How can we work together?

You don’t need to arrive with a perfectly written brief. A problem, an idea or a list of things you’ve been meaning to sort out is a perfectly good starting point.

  • Working Session

    £150

    One problem, 90 minutes, and a much clearer way forward.

  • Strategy Sprint

    From £700

    For bigger questions that need research, diagnosis and a practical plan.

  • Build

    From £1,200

    For projects where you need someone to turn the strategy into something that works.

  • Embedded Support

    From £1,200/month

    Ongoing marketing and community support, working alongside your team.

Got something you want to figure out?

Tell me a little about your business, what you’re trying to achieve and what’s getting in the way.

I’ll take a look and let you know where I think I could help.